Broadmoor Property Management
When Broadmoor Property Management partnered with us, they weren’t looking for a logo refresh or a few new apartment photos. They were navigating a deeper challenge: their digital presence didn’t reflect the scale of their operation, their systems were outdated or fragmented, and their day-to-day workflow had grown increasingly difficult to maintain.
They didn’t just need a new website.
They needed clarity, modernization, and a unified structure across the entire organization — both online and operationally.
What they did know was that their team worked tirelessly, their properties had strong potential, and their commitment to tenants had always been sincere. But without the right infrastructure, digital identity, or system support, much of that strength was being lost behind the scenes.
It wasn’t a design problem.
It was an operational and technological alignment problem.
We began with a comprehensive audit of everything Broadmoor touched: their online listings, their website, their workflows, their account infrastructure, and their communication systems.
We met with leadership, examined years of legacy processes, reviewed platforms like Zillow and Apartments.com, and mapped out the operational pain points from leasing to daily management. We evaluated their digital footprint, the way property listings were presented, and the structure behind tenant communication and staff coordination.
What we found was clear: Broadmoor had the experience and the heart — but they didn’t have the modern systems, visuals, or technological consistency necessary to support the volume and complexity of their work.
The foundation was there.
It just had to be rebuilt for today’s demands.
axom stepped in to modernize Broadmoor Property Management from the inside out — strengthening their digital identity, elevating their public presence, and fortifying their operational backbone.
We designed and launched a sleek, high-performance site that finally reflected Broadmoor’s professionalism. The site highlights available properties, streamlines tenant navigation, and presents a polished, trustworthy image to prospective residents.
Beyond the digital facelift, axom became an extension of the Broadmoor team.
We provided hands-on support with:
– leasing workflows
– tenant communication
– listing updates
– digital coordination
– system troubleshooting
– staff support
This wasn't consulting from a distance — it was real operational reinforcement.
We modernized their entire technological ecosystem, including:
– domain management
– email aliases
– account organization
– password and access control
– system cleanup
– improved security posture
This created consistency, reduced downtime, and eliminated years of accumulated technical friction.
We produced high-quality property media across the portfolio — elevating Broadmoor’s listings and dramatically improving first impressions across Zillow, Apartments.com, and social platforms.
